Sales Centre entrance
sqm Precinct
Mature relocated trees

Aljada Sales Centre

Sherjah, UAE
Lead Consultant:

The Sales Centre Precinct forms Phase 1 of the Aljada Central Hub Masterplan. Activation is the overarching intention for the space, by creating a fun family friendly destination with a series of events, activities and attractions to bring life to the area throughout the winter months, making it ‘the destination’ to visit in Sharjah.

The Central Hubs conceptual design by Zaha Hadid Architects conceptualises the moment a water droplet strikes the earths surface. The design of the buildings aim to channel the prevailing winds into the public spaces to aid with natural cooling.

The precinct boasts a range of activities including a skate park, grass amphitheatre for outdoor events, and a unique play ground with dynamic and challenging play elements for children of all ages.

The planting design complements the organic nature of the building form with flowing planted mounds adding a layer of movement and interest. Established relocated trees, once part of the overall Aljada site, help ground the landscape and add a sense of maturity to the precinct.

A grand entrance water feature captivates the imagination of visitors to Aljada. The established public realm landscape to both sides of the Sales Centre road enhances the arrivals experience enroute to the Sales Centre Precinct.

Public realm along the Sales Centre road