Place Dynamix join design team to create the UK Pavilion at Expo 2020
Place Dynamix will join the design team led by award-winning artist and designer, Es Devlin OBE to help deliver the Pavilion on behalf of the UK Government at Dubai's Expo in 2020. Acting as landscape architects and place makers, Place Dynamix's Dubai studio will be responsible for the design and delivery of all external spaces, including soft and hard landscape.
Place Dynamix Managing Director Dan Bulmer commented on the recent announcement:
"As a British and UAE based design consultancy, we are truly honoured to play a role in helping to deliver the vision of the UK Pavilion at Expo 2020. This will be our Dubai Studio's fourth major project at the Expo in 2020 and our continued involvement is a recognition of the organizer's vision to support Dubai based SME. As the creator of the World's first great exhibition at Crystal Palace, the UK has a proud tradition in designing iconic pavilions for the global events. We are committed to extending this legacy to the city of Dubai which has given us so much and help the government showcase the innovative reputation of the UK's creative industry. We are equally as excited to be working alongside Es Devlin OBE. We believe the renowned sculptural designer of concerts opera, dance and theatre will bring a completely new design perspective to create a unique response to the governments brief. It will be both exciting and educational for us to engage in this process"
The UK’s Pavilion will be based on our global theme ‘Innovating for a shared future’. It will showcase an innovative and creative design to promote the UK’s international agenda and British innovation, creativity and leadership.
The Pavilion will offer visitors a unique experience, building on previous award-winning installations at Expo 2010 Shanghai (The Seed Cathedral) and Expo 2015 Milan (The Hive). It also provides a platform for a 6 month programme of business and cultural activity.
‘Connecting minds, creating the future’ is the overarching theme for Expo 2020 Dubai. The UK will be one of 180 nations participating, alongside non-government organisations and sponsors.
Known for creating stunning large-scale performative sculptures that fuse technology, poetry, light and sound, Devlin’s dramatic sculptural design for the UK Pavilion at Expo 2020 is an imposing illuminated sculptural ‘Message to Space’ to which each of the Expo’s anticipated 25 million visitors will be invited to contribute.
Commenting on the announcement Devlin says: ‘The U.K. has an unparalleled record in Expo design:
from instigating the very first Expo in 1851 to the recent breathtaking pavilions of Thomas Heatherwick, Wolfgang Buttress, Asif Kahn and Brian Eno: it’s a true honour to be invited to take part.’
Commenting on her concept, Devlin adds: “The idea draws directly on one of Stephen Hawking’s final projects, ‘Breakthrough Message’, a global competition that Hawking and his colleagues conceived in 2015 inviting people worldwide to consider what message we would communicate to express ourselves as a planet, should we one day encounter other advanced civilizations in Space.
What if the UK Pavilion at Expo 2020 became a place where visitors from all over the world chose to take part in a collective global project that showcases British expertise in A.I. technologies and poetry while transcending national identities?”