Project

JBR Outlet Mall

Location: JBR, Dubai UAE Client: Dubai Properties Lead consultant: Place Dynamix
JBR Outlet Mall
© Place Dynamix

The Jumeriah Beach Residence and its surrounds are one of most iconic and visited tourist locations in Dubai. Seeking to capitalize on this location, the client Dubai Properties has developed a outlet mall concept at podium level to become a new destination in the city. Our place making strategy, public realm design and wayfinding analysis sought to both enhance the existing offer but also attract new clientale up to the podium through signage and other inventive and fun solutions.

Other images

JBR Outlet Mall
JBR Outlet Mall
© Place Dynamix 2018.